"Should I start a Facebook group for my business?"

I get this question asked ALL the time.

I started my Facebook group, Taking OTs Online, about three years ago. But I only started intentionally running it as a way to pour value and a TON of free resources into OTs/OTAs looking to start an online business about a year and a half ago. Can't believe we're 6k members strong now!! 💪

From a marketing perspective, the idea of providing value and serving your audience is (in my personal opinion) the best way to market a business because you get to organically build trust with your audience. I love that we get to do that in our group in a way that makes our community engaging and enjoyable unlike a lot of other static Facebook groups that don't necessarily nurture community. 

The short answer... 🥁

Is starting a Facebook group a good business strategy overall? Yes. I know lots of business owners who have had great success with their groups. 

But is it a good business strate...