Have you ever heard of the “Marketing Rule of 7”?

In the 1930s, the movie industry researched a sample of moviegoers and discovered that customers needed to see or hear an ad for a movie AT LEAST 7 times before they decided to go see the movie at the theatre.  

The same rule applies to email marketing today, though experts argue that you may need to make contact with your potential customer MORE than 7 times on social media before they purchase your products and services.

Why does social media marketing require more effort to reach your ideal clients than email marketing? Think about it.

With email marketing, your content goes directly to your audience's inbox. You can't control whether they read it or not, but at least you have peace of mind knowing your message was delivered.

General rule of thumb is to get in your audience's inbox weekly to stay on top of their minds

On the flip side, content you...

Have you ever feared of losing your professional license by venturing out into the online business world and accidentally doing something "illegal"?

Lots of health professionals that I've talked to share this hesitation.

But I've come to learn that this fear stems from a lack of knowledge on how to run an online business legally and safely. 

Let me explain:

When you're teaching someone something through an online course, you're not providing formal occupational therapy services.

No evals

No goal setting

No formal treatments

All you're providing is general education and online resources for clients, caregivers, or other professionals that they can take and apply on their own.

So first and foremost, you should add a disclaimer to your course that:

• You are NOT providing formal therapy services.
• Your online resources are for educational purposes only.
• Your services are NOT a substitute for any necessary medical,...

When was the last time you bought something without looking at the price tag?

I hope you answered never because that's not very smart consumerism. 

So the same should apply for starting an online business. You have to and deserve to know how much money you can expect to invest in to get you started.

First things first.. the freebies 

Yes, you read that right.. there are goodies that you can get for FREE when starting your online business!

For starters, you can begin by using the free version of a video conferencing platform like Zoom or Google meets (thank youuu, pandemic ) to meet with clients interested in your digital product or service, team members, and others.

Most of these plans have limited participant and meeting duration limits, but you can get away with it for a few months as long as you're not planning to host big online events with a massive number of attendees.

Another handy, free tool is a meeting scheduling app like Calendly...

Anyone who knows me in the online business world knows that my absolute FAVORITE type of online product is online courses.

There are so many reasons why… but I’ll save them for a future blog post  

The focus of today’s blog is to delve deeper into why it’s so important to involve your audience or “ideal clients” in the creation of your online side hustle.

Since course creation is my forte, I’ll be using it as an example throughout. Feel free to substitute “online course” for whatever online product applies to you.

Before we dive in, let’s see what involving your audience can look like:

• Hosting a brand logo contest 
• Polling your audience on their favorite course platform
• Surveying your audience’s course learning preferences

These examples are just scratching the surface, but you get the gist.

Now that we know how to involve our audience when creating...