Have you ever heard of the “Marketing Rule of 7”?

In the 1930s, the movie industry researched a sample of moviegoers and discovered that customers needed to see or hear an ad for a movie AT LEAST 7 times before they decided to go see the movie at the theatre.  

The same rule applies to email marketing today, though experts argue that you may need to make contact with your potential customer MORE than 7 times on social media before they purchase your products and services.

Why does social media marketing require more effort to reach your ideal clients than email marketing? Think about it.

With email marketing, your content goes directly to your audience's inbox. You can't control whether they read it or not, but at least you have peace of mind knowing your message was delivered.

General rule of thumb is to get in your audience's inbox weekly to stay on top of their minds

On the flip side, content you...

If you're looking for a quick financial win in the online business world today, you've come to the right place!

Start making a return on your investment quicker by starting with a "minimum viable product".

What's an MVP?

A minimum viable product (MVP) is a profitable online product that takes minimum effort to organize and doesn't require you to have a full blown online product made yet.

It's a quick way to start earning money and build rapport with your target audience.

Here are my top favorite types:

CHARGE FOR A 1:1 CALL

People are paying to talk with experts in different niches ALL THE TIME.

Just think about a person you've met before who made you wish that you could pick their brain for an hour or two. 

You might have been that person before for some people looking for help in your expertise area. 

So instead of giving your knowledge away for free, you can charge within reason for your time, just...

Anyone who knows me in the online business world knows that my absolute FAVORITE type of online product is online courses.

There are so many reasons why… but I’ll save them for a future blog post  

The focus of today’s blog is to delve deeper into why it’s so important to involve your audience or “ideal clients” in the creation of your online side hustle.

Since course creation is my forte, I’ll be using it as an example throughout. Feel free to substitute “online course” for whatever online product applies to you.

Before we dive in, let’s see what involving your audience can look like:

• Hosting a brand logo contest 
• Polling your audience on their favorite course platform
• Surveying your audience’s course learning preferences

These examples are just scratching the surface, but you get the gist.

Now that we know how to involve our audience when creating...

Have you been thinking about starting an online business, but don't know where to start?

I was once in your shoes so I know how overwhelming it can feel sometimes.

Over the past three years in this industry, I've learned tips that I think everyone should know when starting their first online business.

Here are my top 5 favorites!

1. Choose a business name that'll last.

Many of us don't think long-term when starting our first online business. Truth be told, I never imagined I would end up creating 10+ online products when I first started out!

But plenty of people end up having multiple online products and courses to replace their full-time income on they've established one.

So, it makes sense to choose a broad enough business name to group all your products and courses under. This simplifies your business (oh, and your taxes too ).

The best advice I've gotten is to name your business after yourself if it's not...